- Get link
- X
- Other Apps
As the 2025 MTV Video Music Awards arrive on September 7, the spotlight isn’t just on music—it’s also on how today’s biggest pop stars are reshaping fashion and luxury culture. Once limited to endorsements, collaborations between global icons and fashion houses now evolve into collectible, story-driven creations that blur the boundaries between culture, style, and commerce. From Billie Eilish to Britney Spears, celebrities are no longer simply campaign faces but active co-creators whose influence shapes collections, products, and entire narratives. From stage presence to retail shelves, these stars are turning fashion into a cultural currency, where limited-edition releases become sought-after collectibles.