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While we’re still counting down the days to Demna’s first official collection as Gucci’s new creative director this September, the fashion house isn’t slowing down in the meantime. After stepping in for Sabato De Sarno back in March, the Georgian designer’s presence is already being felt. To keep the momentum going, Gucci has just dropped its “Lido” 2025 campaign for summer. Front and center in the new visuals are Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, who bring the collection to life. Captured by American visual artist Jim Goldberg, the trio sets sail in a sun-soaked series that perfectly captures the carefree, vibrant spirit of an Italian summer.