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Big changes are underway at Gucci. After Sabato De Sarno’s somewhat anticipated departure as creative director in February, Demna has officially taken over the reins following his exit from Balenciaga. As the luxury label gears up for Demna’s debut collection, Gucci is already turning heads with a new campaign that spotlights the brand’s iconic GG monogram. Leading the visuals is none other than Emily Ratajkowski, who brings her signature style to the spotlight. She’s joined by top male model Kit Butler, with the two posing across stunning spots in the French Riviera. Shot by photographer Daniel Arnold, the campaign unfolds against the glamorous backdrop of Cannes.