Theo James & Vittoria Ceretti Star in Dolce & Gabbana’s Light Blue Fragrance Campaign

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Dolce & Gabbana’s Light Blue campaigns have earned a reputation for being timeless and seductive. Since debuting in 2001 for women and 2007 for men, the fragrance has been celebrated through a series of steamy visuals set against the sun-soaked backdrop of Capri. The original face of the scent, David Gandy, brought the citrusy essence to life, later joined by models like Anna Jagodzińska and Bianca Balti. For the 2025 edition, Theo James and Vittoria Ceretti take center stage, bringing fresh chemistry to the campaign. Shot by Gordon von Steiner, the duo is seen strolling along Capri’s iconic shoreline, with the towering Faraglioni rocks and golden Italian sunlight adding to the sensual, cinematic atmosphere.