Chanel’s 45% Growth Catapults It Past Louis Vuitton in 2025 Luxury Standings

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In a game-changing shift for the luxury world, Chanel has officially leapfrogged Louis Vuitton to claim the title of the second most valuable luxury brand globally, according to Brand Finance’s 2025 report. The iconic French fashion house recorded a jaw-dropping 45% growth in brand value this year—the highest among all luxury labels. This major milestone speaks volumes about Chanel’s lasting appeal and marks a significant shake-up at the top of the luxury brand ladder.