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In a bid to rejuvenate Gucci‘s image, Sabato de Sarno is embarking on a mission to redefine the brand. The renowned designer commenced his tenure as the creative director of the iconic Italian fashion house with a bang. Back in August, he gave us a tantalizing glimpse into his vision through the lens of a high jewelry campaign, featuring the illustrious model, Daria Werbowy.
Now, following the grand unveiling of his debut collection during Milan Fashion Week for Spring 2024, De Sarno presents his inaugural Gucci Valigeria advertising campaign. This campaign showcases none other than the dynamic duo of Kendall Jenner and Bad Bunny. Stepping into the world of celebrity and paparazzi culture, the campaign captures the pair’s escapades at the airport, all while carrying luggage from Gucci’s signature Savoy collection. Renowned photographer Anthony Seklaoui masterfully immortalizes these moments.
In a world where fashion meets fame, this campaign not only elevates Gucci’s status but also places it at the forefront of jet-setting luxury. Stay tuned as De Sarno continues to redefine and reinvent the future of Gucci.