Influencer Marketing for Gen Z: Making Luxury Accessible and Engaging

In the realm of marketing, the rise of influencer marketing emerged hand in hand with the advent of social media during the late 2010s. This strategy saw a collaboration between small to medium-sized brands and popular social media figures to effectively promote their products and services to previously untapped audiences. This evolution was a natural progression as marketing always gravitates toward popular mass media platforms. If the ultimate aim of marketing is to shape an appealing image of an ideal consumer, influencer marketing was perfectly designed to excel in this endeavor. Rather than relying on exaggerated, scripted advertisements, the concept of the ideal consumer was now embodied by real-life influencers.

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