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In the ever-changing landscape of the European Union (EU), the term “data analytics” has taken a negative turn this year. Following France’s imposition of significant fines on tech giants like Google (US$120 million) and Amazon (US$42 million) for obscuring cookie tracking consent choices for users, 2023 has witnessed the EU intensifying its efforts to regulate data collection practices. As our world becomes increasingly digitized, this shift is being closely monitored.
Businesses, both large and small, have harnessed the potential of data analytics for some time now. Their aim has been not only to gain insights into the behaviors of their target audiences but also to strategically position advertisements before them. This subtle yet impactful practice is not always transparent to users. While the somewhat intrusive nature of online tracking is evident to most, many of us welcome these “targeted ads” as personalized product or service suggestions.
One can look at social media platforms as an example of this phenomenon. These platforms heavily employ algorithms to curate content based on user preferences, serving as excellent sources for travel recommendations and ideas. Recognizing this, Munich-based Holidu, a holiday-home booking platform, has harnessed social media‘s power. By leveraging available online data, they have compiled a list of Europe’s finest beaches—a list curated by the people, for the people.
So, how did they achieve this? Holidu began by filtering beaches based on Google Maps ratings and reviews. Only those with top ratings and a minimum of 500 reviews qualified for consideration. Initial rankings were determined through an average of ratings and comments. This list was further refined by the beaches’ visibility on social media. Instagram and TikTok posts featuring these beaches were used as hashtags, influencing the final ranking.
Europeans have an intimate relationship with the continent’s stunning beaches, ranging from serene, untouched shores where one can immerse themselves in the soothing sounds of the ocean, to vibrant city beaches featuring beach clubs and water sports. No matter your preference, you can surely find a beach that suits your fancy. Without delay, let’s explore Holidu‘s selection of the top five trending European beaches for 2023.