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The Fendi Baguette is a handbag that has stood the test of time and has become an icon in the world of fashion. First designed by Silvia Venturini Fendi in 1997, the Baguette was inspired by the French tradition of carrying baguettes under their arms as they go about their daily activities. Its rectangular silhouette, along with the F-logo clasp, has become synonymous with the brand and the era it represents.
The Baguette’s popularity can be traced back to New York City, where Carrie Bradshaw, played by Sarah Jessica Parker, famously exclaimed, “It’s a Baguette.” The character was seen carrying the handbag for different occasions while travelling to different places. And 25 years on, the handbag continues to be a fashion staple.
In September 2022, Fendi celebrated the Baguette’s 25th anniversary with a special collaboration between Kim Jones, the house’s artistic director, and Marc Jacobs. The extravagant runway show in New York unveiled a capsule collection that pays tribute to the iconic design. Now available, the Fendi x Marc Jacobs collection offers a range of sought-after pieces perfect for summer, including the updated Baguette, Fendi Sunshine shopper, Fendi First, swimwear, and more.