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In 1797, pioneering master watchmaker Abraham-Louis Breguet attempted to revive his watchmaking activity after the Revolutionary War using a new business strategy. The plan was for him to develop more cheap watches, which would assist bring in a constant supply of funds and further the wider goal of his horological interests. Patrons were also asked to commission their watches and agree to pay a percentage of the costs up ahead — a souscription, or subscription, model, if you will. While the pocket watches he created with this method were basic, they were manufactured with no chronometric sacrifices.
The strategy and construction simplicity provided simple availability of parts and components from vendors, lowering prices. This strategy also had an unanticipated advantage. The faces of these clocks were understated, even tastefully restrained. Their motions, on the other hand, provided an avant-garde brutalist aesthetic that was difficult not to admire. Consider steampunk, which existed long before the name was defined — even brutalism would not emerge until the mid-twentieth century. All of this is necessary to emphasize one point: Abraham-Louis Breguet was an intellectual guy who was far ahead of his time.
https://retroworldnews.com/breguet-tradition-quantieme-retrograde-7597/