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Bvlgari, the Roman jeweller, remains committed to attracting a new generation of clients to their world. Beginning with the hiring of Lalisa (aka Lisa) from the Kpop girl group Blackpink, the stage has been set for Bvlgari to follow the zeitgeist of the modern world in order to remain top of mind in this highly competitive market. Bvlgari, a company with nearly a century of existence, has always been adaptive to the winds of change. Bvlgari consistently outperformed its competition by developing innovations that rewrote the rules of the jewelry business and ushered in new trends, cementing the brand’s position as a market leader.