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The fashion calendar changes as our environment changes around us. The typical seasonal schedule has served the business well for decades. Designers used to present their Spring Summer collections in September, followed by an Autumn Winter drop six months later, but those days are long gone. The need for a much-needed reset in the fashion industry has been underlined in recent years. And, while we have already covered the transition to virtual fashion and its impact on traditions such as street style, it appears that another industry standard has come under investigation – obsolete fashion seasons.
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