Luxury Fashion Enters The World Of Sustainable Technology Start-Ups

Luxury is not typically connected with sustainability; in fact, the two notions are considered as mutually incompatible. Luxury and sustainability looked to be diametrically opposed themes a decade ago. While luxury is associated with an extravagant, exclusive, and distinguished way of life, sustainability is associated with a modest way of living focused at minimizing, safeguarding, and respecting the planet’s scarce resources. As a result, in the luxury business, environmental considerations were frequently disregarded.

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