NFTs Are Changing The Marketing Strategy Of Luxury Brands

Some luxury companies are issuing limited editions of digital wearables and “digital twins” as non-fungible tokens (NFTs) collectibles in order to generate new revenue streams, create brand loyalty, or raise funds for charitable purposes. Others utilize them to increase brand awareness, convey a story, or reach new audiences. While NFTs began to gain traction in 2021, they did not become popular until 2022, when they became a key player in the trillion-dollar marketing industry. Marketers are progressively providing different brand experiences and awareness to drive greater interaction within the lucrative market of NFTs.

https://retroworldnews.com/nfts-are-changing-the-marketing-strategy-of-luxury-brands/