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Mention the name ‘Dan Bilzerian’, and no doubt a life of extravagance, excess and big spending will come to mind. Hailed by many as the ‘King of Instagram’, this professional poker player and all-round playboy, who is said to be worth an enormous $199 million, has gained quite a reputation for himself in recent years, counting the likes of Floyd Mayweather and DJ Steve Aoki amongst his friends and often seen singing his own praises on the grounds of his astounding wealth and endless community of online followers.
So, how does someone like Dan – a relative unknown just a few years ago – shoot to fame? In this case, all it took was a five-second loop of video, and he was made. Showing players betting at a poker table, with $7 million in the pot, Dan wasn’t even up there that night – but look at the background, and he could be seen up in the spectator’s gallery, with a woman draped over him, stroking his beard. That video went viral, thus establishing him as the ultimate playboy of our time – think a young and modern Hugh Heffner, and you wouldn’t be far off the mark.
His extravagant and wildly ostentatious lifestyle has won him a huge audience of fans both online and off, but one has to wonder whether they are watching him in awe and admiration, or mild horror. You know that feeling you get when you see a car crash? Where you want to look away, but you can’t? For many, that may well sum up their strange fascination with Dan – but they continue to follow him, nonetheless.