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LVMH’s Luxury Fashion Strategy In Asia

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Luxury fashion houses are not new to presenting their fashion catwalk shows in Asia. LVMH, the world’s largest luxury business, had previously made presentations in towns around the area in recent months. While previous presentations were often spin-offs of the original events, the choice to re-show in Asian locations demonstrates the strategic relevance of interacting with customers in this region of the world.

In its most recent financial report for the first quarter, LVMH announced stronger-than-expected revenue growth of €18 billion, a 29% rise over the same period last year. When the data are broken down, revenue from Asia (excluding Japan) increased by 8%. Overall, the rest of Asia will account for 35% of the Paris-based company’s overall revenue in 2021. Only growing by 8% is a concerning indicator, and LVMH is committed to increase sales through aggressive involvement with the region.

https://retroworldnews.com/lvmhs-luxury-fashion-strategy-in-asia/